do someone in the eye —(sl.) cheat or defraud a person:
- He handed her a gold chain of curious workmanship. “Unless I’ve been done in the eye it’s an old one.”
hit someone in the eye—
1. make a strong impact on smb.:
- I drove about in a smart red-wheeled coach. Anyhow, it hit my colleagues badly in the eye.
2. give a person a shock:
- Modern young men’s manners now really quite hit you in the eye.