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Difference between Keep one’s face and Lose one’s face

keep one’s face—(also: keep a straight face) refrain from showing one’s feelings by one’s facial expression:

  • The performance was so absurd that I could hardly keep my face.

Note: The expression does not correlate in meaning with the phrase save one’s face(also: save face) avoid being disgraced or humiliated:

  • If he represented a first-class paper and wished to “save his face” he had better travel in state.

lose one’s face—(also: lose face) damage one’s reputation; lose people’s respect:

  • He is such a powerful and important man he can not afford to lose his face.