soft market—said of a period when sales are few and prices are low:
- The period of the 1990s is regarded as a soft market for property and casualty insurance.
soft sell—a subtly persuasive, low-pressure method of selling or advertising:
- When I say soft sell is the key to this generation, it’s still ultimately about creating loyal customers.
Cf.: hard sell—selling or advertising smth. very aggressively and with great eagerness:
- When it comes to getting children interested in the business, a soft sell is better than a hard sell.