do oneself well—
1. provide oneself with comforts, delicacies, etc.:
- The old artist always did himself well: he took berths on the Orient Express, in spite of Connie’s dislike of trains de luxe….
2. become professionally or financially successful:
- The film was directed by Bruce Beresford … and with this one I think he has done himself well.
do well for oneself— = do oneself well 2:
- When we look around this shop the outsider may say to himself that George has done well for himself and is basking in gold.